Is The Broker Finished?

The feedback from last month’s seminar has been fantastic and greatly appreciated. Particularly so with the end-user discussion panel. A key point of difference between business to consumer business (B2C), vs businesses selling their goods and/or services to other...

Who Is This For?

With the amount of activism dominating agriculture at present, it’s completely understandable for farmers to question who the food they are producing is for. We, as an industry, need to remind ourselves that no one is here to serve everyone. The wheat you...

Culture Is King

We all say it, because it’s true. Yield is king. But what really drives yield? It’s not how much fertiliser is put on. It’s not how good the boomspray driver is. It’s driven by what’s the culture within the business. Are we the kind of...

Why Tactics Matter

A week ago in mid March, I sold some lupins at $420 per tonne on farm for a client. On the same day I heard second hand of some lupins selling at $360 per tonne just up the road. Any good grain marketer worth their salt hates seeing this sort of thing. This missed...

Why Strategy Is Important

We’re at a time of the year when having a sound grain marketing strategy is vital for confidence going into the season. Having a sound understanding of the considerations influencing the decision to market grain is the key to any good grain marketing strategy....