Richard Avery’s

Commentary

The grain industry is dynamic and complex. Clients receive a detailed weekly write up of the latest trends and observations. We also share regular discussion pieces about relevant topics in the industry. Here are Farmgate’s Richard Avery’s latest thoughts.

Richard Avery’s Commentary

The grain industry is dynamic and complex. Clients receive a detailed weekly write up of the latest trends and observations. We also share regular discussion pieces about relevant topics in the industry. Here are Farmgate’s Richard Avery’s latest thoughts.

Where does a forecast come from?

It’s always good to consider where market analysis comes from. Forecasts have about the same probability of being right as a monkey winning a darts competition. But that’s not the point. The point of marketing decisions for farmers is in managing the risks they take....

Patient Capital

When we plant seeds or invest in a crop or sheep, we have an expectation that the harvest won’t be for some time, maybe even several years. Most capital and commodity markets, however, have an expectation of some sort of return straight away. Markets, by and large,...

The Lucky Country

If you spend anytime absorbing media at present, it’s quite easy to feel appreciative of our current situation in comparison to the rest of the world. Geographically, there’s not too many places better than country WA to be right now. Financially, there’s not too many...

Essential Ag

While much of the world sits idle, agricultural workers continue business as usual, seeding, spraying, fertilising. I talk a lot about meaningful work. Does your work have meaning? Or is it just filling in the day and paying the bills? Farmers probably don’t think...

A Rapidly Changing Environment

What an amazing week. The powers that be will be trying their best to "flatten the curve" of those being infected with COVID19 so as not to collapse our healthcare system. The human and political reaction is nothing like any of us have ever seen or experienced....

Don’t benchmark against unknowns

I have an issue with benchmarking ourselves against potential unknown and out of our control futures. But for the sake of this riff, I’ll run with it. If we sold barley last month at $290/t, and now it’s market value is $310/t, have we lost $20/t? And if we have, have...

REFLECTING ON 2019 | LESSON NUMBER 1

I believe every dollar spent in a business should be spent on solving a problem. In most industries, to be a successful business they must dedicate a lot of attention to their marketing efforts. Woolworths for example spend 1.25% of gross revenue just on advertising,...

Reflecting on 2019 | Lesson number 2

As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn't have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Here's a closer look at number 2 I've said for years that...

Reflecting on 2019 | Lesson number 3

As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn't have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Today I'll start at the bottom of the list, and if you...

Infinite approach to business

Yesterday, Banks barley failed to meet malt accreditation requirements prescribed by barley Australia. I’ve been surprised to see some discontent in the industry. Likewise, with regards to standards at the bin if a load fails to meet malt specifications for germ end...

Decision-making in business has changed

This week I’ve had 3 phone calls from farmers looking for help. They have missed opportunities with their marketing that they are only just becoming aware of after talking to friends or neighbours. When I was a kid, dad used to work on the farm all day, then come home...

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