Essential Ag

While much of the world sits idle, agricultural workers continue business as usual, seeding, spraying, fertilising. I talk a lot about meaningful work. Does your work have meaning? Or is it just filling in the day and paying the bills? Farmers probably don’t think...

A Rapidly Changing Environment

What an amazing week. The powers that be will be trying their best to “flatten the curve” of those being infected with COVID19 so as not to collapse our healthcare system. The human and political reaction is nothing like any of us have ever seen or...

Don’t benchmark against unknowns

I have an issue with benchmarking ourselves against potential unknown and out of our control futures. But for the sake of this riff, I’ll run with it. If we sold barley last month at $290/t, and now it’s market value is $310/t, have we lost $20/t? And if we have, have...

REFLECTING ON 2019 | LESSON NUMBER 1

I believe every dollar spent in a business should be spent on solving a problem. In most industries, to be a successful business they must dedicate a lot of attention to their marketing efforts. Woolworths for example spend 1.25% of gross revenue just on advertising,...

Reflecting on 2019 | Lesson number 2

As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Here’s a closer look at number 2 I’ve...

Reflecting on 2019 | Lesson number 3

As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Today I’ll start at the bottom of the list,...