Richard Avery’s Story

Originally from New Zealand, Richard now calls Kojonup home

Richard Avery’s Story

Originally from New Zealand, Richard now calls Kojonup home

Grain Marketer, MBA Student, Ultra Runner

Growing up on a sheep and beef farm in New Zealand, Richard quickly fell in love with agriculture and remains the only industry he’s worked in. Studying Agricultural Business Management at Charles Sturt University, he still couldn’t be kept away from the land, completing his degree online while being the cropping manager for four years of a broadacre property south of Kojonup.

A couple of years working as a grain broker in Perth taught him a lot about the industry, but also highlighted that better value can be created by managing growers grain marketing needs, by forming closer relationships with clients to understand their businesses better and not through a call centre.

In 2017, continuing with his constantly seeking improvement nature, Richard commenced post graduate study with a Master of Business Administration. This has further expanded his vision for value creation in the service provided for clients.

Since moving back to Kojonup in 2013, Richard has been president of both the local squash and hockey clubs, and actively involved in voluntary roles in the community. In 2016, Richard was awarded Sports Person of the Year for the Shire due to involvement in local sport and high performance in ultra-marathon running, where he achieved top national level success. He can still be found running or riding the streets of town early in the morning or involved in social sport activities in the evenings.

Richard’s father Doug on the farm in New Zealand

He still loves getting back to New Zealand to visit family and climb mountains. The family farm he grew up on is now owned and run by his brother Fraser and his wife and family. Richard’s sister and family operate a very successful vineyard in the south of Marlborough’s world renowned Sauvignon Blanc wine region. Richard also enjoys discussing ideas and gaining inspiration and insight from his parents, who since moving off farm, started a business helping farmers with improving mindsets, fostering growth systems, and dealing with downtimes. Doug also wrote a number 1 bestselling book in NZ in 2017 and continues to work with producers across the country and around the globe.


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