by Richard Avery | Apr 17, 2020 | Discussion Piece
If you spend anytime absorbing media at present, it’s quite easy to feel appreciative of our current situation in comparison to the rest of the world. Geographically, there’s not too many places better than country WA to be right now. Financially, there’s not too many...
by Richard Avery | Apr 8, 2020 | Discussion Piece
While much of the world sits idle, agricultural workers continue business as usual, seeding, spraying, fertilising. I talk a lot about meaningful work. Does your work have meaning? Or is it just filling in the day and paying the bills? Farmers probably don’t think...
by Richard Avery | Mar 15, 2020 | Discussion Piece
What an amazing week. The powers that be will be trying their best to “flatten the curve” of those being infected with COVID19 so as not to collapse our healthcare system. The human and political reaction is nothing like any of us have ever seen or...
by Richard Avery | Jan 8, 2020 | Discussion Piece
I have an issue with benchmarking ourselves against potential unknown and out of our control futures. But for the sake of this riff, I’ll run with it. If we sold barley last month at $290/t, and now it’s market value is $310/t, have we lost $20/t? And if we have, have...
by Richard Avery | Dec 31, 2019 | Discussion Piece
I believe every dollar spent in a business should be spent on solving a problem. In most industries, to be a successful business they must dedicate a lot of attention to their marketing efforts. Woolworths for example spend 1.25% of gross revenue just on advertising,...
by Richard Avery | Dec 30, 2019 | Discussion Piece
As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Here’s a closer look at number 2 I’ve...
