REFLECTING ON 2019 | LESSON NUMBER 1

I believe every dollar spent in a business should be spent on solving a problem. In most industries, to be a successful business they must dedicate a lot of attention to their marketing efforts. Woolworths for example spend 1.25% of gross revenue just on advertising,...

Reflecting on 2019 | Lesson number 2

As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Here’s a closer look at number 2 I’ve...

Reflecting on 2019 | Lesson number 3

As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Today I’ll start at the bottom of the list,...