by Richard Avery | Dec 31, 2019 | Discussion Piece
I believe every dollar spent in a business should be spent on solving a problem. In most industries, to be a successful business they must dedicate a lot of attention to their marketing efforts. Woolworths for example spend 1.25% of gross revenue just on advertising,...
by Richard Avery | Dec 30, 2019 | Discussion Piece
As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Here’s a closer look at number 2 I’ve...
by Richard Avery | Dec 30, 2019 | Discussion Piece
As is tradition, I like to wrap up the year with my 3 biggest learnings from the season. Farming doesn’t have a marketing problem Decisions made on facts, consistently trump those made on emotion Yield is king Today I’ll start at the bottom of the list,...
by Richard Avery | Nov 18, 2019 | Discussion Piece, Why Use Us?
I remember my grandfather commenting when seeing the bailing contractor turn into our family farm in the late 90’s, “what I would have done for one of them”. Today’s post is inspired by a twitter post by Nick Kelly, talking about the decline of the number of broadacre...
by Richard Avery | Nov 11, 2019 | Discussion Piece
Yesterday, Banks barley failed to meet malt accreditation requirements prescribed by barley Australia. I’ve been surprised to see some discontent in the industry. Likewise, with regards to standards at the bin if a load fails to meet malt specifications for germ end...
