Culture Is King

We all say it, because it’s true. Yield is king. But what really drives yield? It’s not how much fertiliser is put on. It’s not how good the boomspray driver is. It’s driven by what’s the culture within the business. Are we the kind of...

Why Tactics Matter

A week ago in mid March, I sold some lupins at $420 per tonne on farm for a client. On the same day I heard second hand of some lupins selling at $360 per tonne just up the road. Any good grain marketer worth their salt hates seeing this sort of thing. This missed...

Why Strategy Is Important

We’re at a time of the year when having a sound grain marketing strategy is vital for confidence going into the season. Having a sound understanding of the considerations influencing the decision to market grain is the key to any good grain marketing strategy....