Wikipedia is one of the amazing case studies of the digital age.

It managed to use almost entirely free labour to take down the $1billion competition, Encyclopedia Britannia.

A business with just a couple of employees, manages to get 99.9% of its work done not only for free, but people fight to be the best and most accurate contributor, took down a business in just a few years that had been around pretty much forever.

But the scientific world doesn’t like Wikipedia. A uni student would be marked down heavily if they sourced Wikipedia in an assignment, yet it receives 18 billion-page views per month. The public swear by it.

It’s a fascinating concept to think about. People offering ‘free’ knowledge for the benefit of all.

That’s essentially the purpose of these articles. To stimulate some thought and hopefully it helps you.

Next week will see the unveiling of another product from this office, to empower you with the process of strategically marketing grain.

Working together and sharing ideas is what sets the best apart from the rest.