Unfortunately, the divide between city and country people is growing, along with the average consumers disconnect with their foods origin.

The problem has been compounded with a societal confusion between science and opinion, becoming one in the minds of many. This has been allowed to flourish because many sectors of agriculture operate behind closed doors, e.g. industrial chicken production.

There are many solutions to this, and today I’ll focus on my preferred option; improving the supply chain feedback loop.

We, as an industry, need to show our vision to the world. Operating behind closed doors is what’s created the issue. Block chain was a huge innovation in the internet security world because it shows openly what’s going on. It has the potential to destroy the old internet security industry of building larger and larger software packages, through giving complete transparency. There’s only so high you can build a fence before intruders find another way in.

Agriculture needs to be transparent, while showing why we do what we do, and making consumer feedback easier.

Let’s show why we use glyphosate and how it’s helped build soil carbon levels through no-till practices. Show what a world without glyphosate would look like. Sure, it is a product that has issues, but it is used because a world without its use means increased carbon emissions, increased soil erosion, higher raw food commodity prices, and greater reliance on harsher chemical herbicides.

We support glyphosates use strongly, because we need the environment to flourish and be productive. But that’s a message that rarely touted from the agriculture industry.

Yes there’s a lot of work to be done, and it won’t happen overnight; but I suspect that in 20 years’ time a consumer could eat a bowl of noodles at their dinning table on the other side of the world, and instantly give feedback right back through the supply chain to the farmer, plant breeder and input provider her in WA.

The recent protests across Vic and NSW are by a very small minority, and don’t have the support of the broader population, nor many vegans.

Keep doing what we’re doing. Keep getting better. Keep being innovative; but start seeking better feedback loops.